I'm a fractional COO who also builds your retail strategy, helps run your fundraise, fixes your brand, and hires the team to run it. I've sold every major US retailer from Walmart to Erewhon. I don't write status reports. I do the work.
If you're in one of these spots, we should talk.
You've got product-market fit and you're ready to pitch your first major retailer. You need the playbook, the deck, and the intro that actually gets you in the room.
You've got real revenue but growth has stalled. You need a clear diagnosis of what's blocking you and a plan to break through the next plateau.
You're preparing for a fundraise or a major scale moment. You need investor-grade numbers, a story that holds up under diligence, and the ops to back it up.
Your retail strategy affects your margins. Your margins affect your fundraising story. Your fundraising story affects your growth timeline. Your growth timeline affects your DTC spend.
It's all one system. Most consultants see one slice.
No decks about decks. I plug in, I build, I hand you the keys, and I help you hire the team to run it.
Walk into Whole Foods, Costco, Grove Collaborative, and Walgreens with buyer-ready decks, pricing, the right margin, the right broker network, and the playbook to actually close.
Revenue projections, unit economics, margin targets. A financial model that works as an operating tool and an investor document. Not a spreadsheet you'll never open again.
Product development, chemistry, formulation, packaging. Distributors, brokers, DSD, warehousing, 3PLs. I build the physical supply chain from lab to shelf, then help you hire the team to run it.
Raise decks, investor narrative, valuation strategy, term sheets. Angels, VCs, grants, debt financing. I've raised across all, and I know when and where to use what.
Shopify, Amazon, or your own stack. Conversion funnels, retention flows, and the marketing engine that actually drives repeat purchase (not just first-time buyers).
Positioning, rebrands, go-to-market, PR, partnerships. I've launched brands at Tiffany and MAC, and built my own from zero. I'll build yours or fix what's broken.
Because most fractional COOs are ops people. They'll optimize your supply chain but can't build a retail sales deck. They'll streamline your warehouse but can't close a buyer at Sprouts. They've never raised a round, never run a rebrand, never built a DTC funnel.
I've been on all sides of it: CEO, COO, CMO, fundraiser, board member, brand builder. I've sat in the boardroom and on the trade show floor. I can see how every decision in one area ripples across the rest, and that saves you millions of dollars and hundreds of hours of learning the hard way.
One advisor. Every angle. No blind spots.
Three companies I co-founded, operated, and built from the ground up.
Plant-powered perimenopause wellness. Built from concept to CVS, Sprouts, Whole Foods. Raised $3M with Serena Williams. Judy Greer as co-founder. Acquired 2024.
$3M raised · Serena Williams · Acquired
Leading compostable tableware brand in US retail. Inc. 500 fastest-growing. Whole Foods, Target, Bed Bath & Beyond, and major grocery chains nationwide.
Inc. 500 · National retail distribution
Tech platform that pays teens to stay off social media. Won $105K AOTech Investment. Featured in Fast Company.
Fast Company · $105K AOTech winnerAdvisory and consulting work. I help founders scale retail, operations, and growth.
Tree-free bamboo paper products. Led rebrand, built DTC business, retail strategy and execution.
National retail distribution
Took an online-only functional mushroom brand to a global retail rollout with Sprouts Farmers Market.
Online to Sprouts nationwide
Clean home care brand. Advise on retail positioning and ecommerce partners.
Refillable plant-powered deodorant. Advised on brand strategy, retail expansion, and DTC optimization.
Modern bidet company disrupting bathroom basics. Advised on growth and retail strategy.
Launched the Frank Gehry collection at Tiffany. Managed entertainment marketing for MAC Cosmetics. Opened James Perse's first three retail stores.
From zero-to-shelf startups to global retail rollouts.
Not stock photos. Actual trade shows, retail shelves, product launches, and pitch wins.
No 47-slide strategy decks that sit in a drawer. I get in, we work, and you walk away with what you actually need.
We talk. I learn where you are, where you're stuck, and where the biggest lever is. If I'm not the right fit, I'll tell you, and point you to who is.
I audit your business across every function: retail, DTC, ops, fundraising, brand. You get a prioritized roadmap that shows exactly what to do and in what order.
I don't just tell you what to do. I help you do it. Models, decks, retail strategy, fundraising materials, ecommerce builds. Then I help you hire the right team to run it. Real deliverables, not slide decks about slide decks.
If you have a product in market and you're ready to scale, retail, DTC, fundraising, all of it, let's talk. First call is on me.
Book a Call →